DIY & Tutorials

Paul Smith’s Fabulous Florals


With our Blooming Marvellous competition now live and kicking, we thought we would share with you some of the inspiration behind the competition.

Renowned and iconic British designer Paul Smith is a big fan of the floral print. He loves using colour and florals and digital prints are often a key attribute to his designs. He often uses his own floral photographs to create his photographic prints – and this is where the idea for Blooming Marvellous came it. The Bags of Love team, want Paul Smith’s beautiful use of colourful photographic prints to inspire you to create your own!

Paul Smith’s SS14 collection features such gorgeous floral prints, you can’t help but feel inspired to start creating (and craving the summer!). Giant yellow daffodils on a hazy, sky blue background, printed on shirts and dresses,  classic white shirts featuring a pop of bright florals down and tropical floral collages adorned on oversized shirts and tees, create a collection, which seems to leap from the pages of a vintage scrapbook, to “create a range of tropical summer shades.”





With the menswear collection, Smith chose to adorn classic white and chambray shirts with colourful mushroom motifs, appliquéd or printed.  This was a great way to inject the tropical feeling of florals into the menswear collection.


It’s no wonder that Paul Smith’s SS14 collection inspired us to create our Blooming Marvellous competition! With so many stunning prints using flowers, we hope it gives you the urge to start snapping pictures of flora and designing your own stunning floral print! We can’t wait to see what you come up with.

Bags of Love x

images sourced from

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