Bags of Love in the Spotlight: Our Cushions Appear at BBC Sport!

BBC sport cushions blog

Our personalised photo cushions received primetime coverage on BBC Sport’s Athletics: World Championship programme shown on BBC Two on Saturday 5th August. The channel was airing the IAAF World Championships – the biggest global sporting event of the year. About 2000 athletes participate in the event during 10 magical days in August, and this year it takes place in London, UK.

The studio was scattered with Bags of Love customised cushions, where pundits commented on the coverage of the second day’s action at the World Championships. The commentary team was led by Steve Cram, with expert analysis from Michael Johnson, Denise Lewis and Colin Jackson.

As they made their special appearance in the studio segments, you could clearly see the high definition print and premium quality. These cushions are handmade to order in our London headquarters using our beautiful Soft Velvet fabric to ensure that cushion is the most luxurious furnishing accessory.

The designer of the cushions, our regular customer John Hemsley, commented:

“I have ordered the cushions several times so far, and I am quite happy with them!”.

We’re very proud to have contributed to this glorious event, and wish the athletes the best of luck!

Prices, high-resolution photographs and product samples for the products shown here and on the site are available from the press office. Please contact or telephone +44 (0) 020 8960 4567 for further information.


Ekaterina Vankova,
Press Office

Bags of Love is a personalised gift and clothing company that has been helping people preserve their memories and make friends and family smile for over 15 years.


Join the discussion

Your email address will not be published. Required fields are marked *