Study – 80% of people in the UK quite like Valentines Day, Actually

In the name of being nosey sods market research, we at Bags of Love have been busy pouring over everything the people of Britain have been tweeting, to get an idea of whether we’re a nation of quiet romantics at heart or whether we really are a country of cynics.

The Study is below, but first, The Infographic:


Geeky Insights from 2013 Valentines Day Tweets infographic


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The Study:

We analysed every single tweet between 13:00 on the 13th and 20:00 on the 14th that contained the word Valentines. We included in this analysis estimates as to the persons Gender (based on their name), location, and the ‘sentiment’ of the tweet. The latter figure is about 85% accurate (Teaching a computer sarcasm is kinda difficult, turns out)

So. What do people think about Valenties day.

happy sad valentines stats pie chart

4/5 Brits like getting all mushy. We’re not a nation of angry cynics! Rejoice! But, we wondered who were the 80%, and who were the 20%. Is there some sort of deeper commentary, perhaps on Gender Relations that can be had there?

guys valentines pie chart
girls valentines pie chart

So, erm, not really. 1/5 people just aren’t predisposed to liking Valentine’s day. Pareto Principle in action.

We also wondered about names. And made a pretty Wordle.

names word cloud wordle

In short, if candle lit dinners are your thing, you should make a point of dating either a James, Laura, Hannah or Lauren. Don’t date Jay though. He’s just not into that mushy stuff. He’s probably more of an extreme sports, let’s go skydiving kinda dude.

Last minuters

My previous gut instinct – that 100% of people leave buying presents to the last possible minute – was dashed when I started working at Bags of Love and actually saw orders getting made, like, entire weeks beforehand. Check you all out, with your forward thinking and organisational skills. But, surely I’m not alone in being lazy giving myself as much time as possible to think of the perfect gift?

People hunting for gifts between 4 -5pm on the 13th

  • female – 148
  • male – 113

Remember folks, nothing says romance quite like flowers from the garage and a box of quality street. (For the record, Bags of Love can do photo gifts with next day delivery, and you can upload pictures direct from your Facebook.)

Get to the nitty gritty. Is my town/city a hotbed of lust or do I actually live in a soulless hellhole?

Take a look at this table my friend. The data is straight from Twitter, so be warned – it’s locations are a bit weird (Smaller towns and villages tend to get reported as the county they’re in. Basically, if you want to escape valentines day, head to Devon.) The number represents the amount of tweets, divided by their how cheery the language is (This is rated by a computer on a scale of -10 (terrifyingly angry human being, maybe about to commit a crime) to +10 (Terrifyingly happy human being, may of just gotten away with committing a crime). The rating is 85% accurate. Computers still don’t understand condescending sarcasm. Bless ‘em.

Westminster, London 260.3719
Leeds, Leeds 218.6325
Manchester, Manchester 229.8921
Birmingham, Birmingham 162.3363
Glasgow City, Glasgow City 162.5455
Liverpool, Liverpool 104.5407
Cardiff, Cardiff 119.4012
Sheffield, Sheffield 157.1213
City of Edinburgh, City of Edinburgh 135.3061
City of Bristol, City of Bristol 82.8169
Cornwall, Cornwall 76.91496
Fife, Fife 99.98684
Swansea, Swansea 70.40193
Brighton and Hove, Brighton and Hove 79.06137
Leicester, Leicester 68.62461
Nottingham, Nottingham 57.87234
Newcastle Upon Tyne, Newcastle Upon Tyne 84.32
Bradford, Bradford 68.40486
London, England 57.18219
Cheshire East, Cheshire East 62.47692
Highland, Highland 130
Lewisham, London 143.0291
Barnet, London 65.87838
Plymouth, Plymouth 66.76923
Coventry, Coventry 57.07937
Durham, Durham 42.01893
Southampton, Southampton 64.2
Derby, Derby 42.00664
Belfast, Belfast 54.73799
Thurrock, Thurrock 87.12857
Salford, Salford 64.49162
Wirral, Wirral 34.273
Camden, London 44.34109
Cheshire West and Chester, Cheshire West and Chester 58.64975
Gateshead, Gateshead 42.94981
Islington, London 46.18376
Hillingdon, London 43.46311
Newham, London 75.4252
Kirklees, Kirklees 37.74046
Aberdeen City, Aberdeen City 60.18675
Havering, London 49.5
Rhondda Cynon Taff, Rhondda Cynon Taff 63.49296
Central Bedfordshire, Central Bedfordshire 56.25926
South Gloucestershire, South Gloucestershire 93
Stockport, Stockport 60.70748
South Lanarkshire, South Lanarkshire 43.41905
Wiltshire, Wiltshire 44.16
Doncaster, Doncaster 105.4268
Bolton, Bolton 55.31646
Charnwood, Leicestershire 40.97156
West Lothian, West Lothian 77.21429
Colchester, Essex 53.97419
Southwark, London 35.4661
Tower Hamlets, London 37.63256
Oldham, Oldham 41.04615
Luton, Luton 24.79221
Bromley, London 45.5
North Lanarkshire, North Lanarkshire 49.19255
Wigan, Wigan 24.4918
Shropshire, Shropshire 51.51724
Wakefield, Wakefield 45.89937
Warrington, Warrington 38.0796
Gloucester, Gloucestershire 56.65116
Sefton, Sefton 29.2541
Telford and Wrekin, Telford and Wrekin 39.0407
Enfield, London 50.11194
Bridgend, Bridgend 32.7561
East Riding of Yorkshire, East Riding of Yorkshire 46.60274
Cheltenham, Gloucestershire 26.43825
Sunderland, Sunderland 51.23077
Oxford, Oxfordshire 42.6
Greenwich, London 32.57609
Basildon, Essex 42.94631
Peterborough, Peterborough 41.3986
Blackpool, Blackpool 31.19487
Wandsworth, London 33.56364
Lambeth, London 44.31818
Stoke-on-Trent, Stoke-on-Trent 27.13333
Chelmsford, Essex 43.23846
Sandwell, Sandwell 39.08571
Canterbury, Kent 45.79646
Dundee City, Dundee City 33.22785
Aberdeenshire, Aberdeenshire 34.76821
Tameside, Tameside 34.15385
Rotherham, Rotherham 48.88073
Preston, Lancashire 38.04225
Bournemouth, Bournemouth 56.30435
Swindon, Swindon 33.65248
Lincoln, Lincolnshire 43.8
East Ayrshire, East Ayrshire 34.55333
York, York 67.94366
Welwyn Hatfield, Hertfordshire 42.94737
Ealing, London 35.16279
Bury, Bury 36
Renfrewshire, Renfrewshire 30.94872
Rochdale, Rochdale 28.23864
Croydon, London 32.31724
Solihull, Solihull 52.53409
Norwich, Norfolk 33.18321
Carmarthenshire, Carmarthenshire 21.70423
Kensington and Chelsea, London 28.59868
Dudley, Dudley 31.66438
Trafford, Trafford 44.46154
Newport, Newport 38.76636
Portsmouth, Portsmouth 34.04762
Cambridge, Cambridgeshire 34.36364
Calderdale, Calderdale 31.02985
City of Kingston-upon-Hull, City of Kingston-upon-Hull 32.23256
Northampton, Northamptonshire 43.33333
Bexley, London 33.06034
Hammersmith and Fulham, London 19.73822
North Tyneside, North Tyneside 43.6044
Sutton, London 30.51563
North Somerset, North Somerset 34.10092
City of London, London 21.71751
Flintshire, Flintshire 22.82014
Medway, Medway 35.36842
Walsall, Walsall 42.90909
Neath Port Talbot, Neath Port Talbot 21.55769
Worcester City, Worcestershire 31.76923
Barnsley, Barnsley 33.71429
Hackney, London 23.10569
Hounslow, London 23.54887
Exeter, Devon 23.28169
Eastleigh, Hampshire 17.04124
Northumberland, Northumberland 42.56
Southend-on-Sea, Southend-on-Sea 37.32143
Reading, Reading 24.9375
Dacorum, Hertfordshire 21.86301
Haringey, London 23.7913
Perth and Kinross, Perth and Kinross 29.64706
Kingston upon Thames, London 35.5122
Brent, London 29.79167
Merton, London 32.02326
Wolverhampton, Wolverhampton 17.34545
Blackburn with Darwen, Blackburn with Darwen 76.5
Bassetlaw, Nottinghamshire 49.34483
Redbridge, London 27.50633
South Cambridgeshire, Cambridgeshire 48.43103
Nuneaton and Bedworth, Warwickshire 22.33884
Falkirk, Falkirk 26.82105
Knowsley, Knowsley 14.53763
Aylesbury Vale, Buckinghamshire 29.07527
North Ayrshire, North Ayrshire 23
South Ayrshire, South Ayrshire 32.45455
East Staffordshire, Staffordshire 23.22772
Basingstoke and Deane, Hampshire 17.3617
Ipswich, Suffolk 24.21212
Bedford Borough, Bedford Borough 24.28571
North Lincolnshire, North Lincolnshire 15.6051
Wycombe, Buckinghamshire 25.82418
North Hertfordshire, Hertfordshire 42.24138
County of Herefordshire, County of Herefordshire 23.46939
King’s Lynn and West Norfolk, Norfolk 17.85714
Barking and Dagenham, London 26.63043
Broadland, Norfolk 27.90698
Wealden, East Sussex 60.025
New Forest, Hampshire 37.33333
Saint Albans, Hertfordshire 27.34177
Hertsmere, Hertfordshire 23.74194
Crawley, West Sussex 19.11864
England, United Kingdom 22.23158
South Somerset, Somerset 23.81176
Blaby, Leicestershire 19.90385
Huntingdonshire, Cambridgeshire 54.7027
Bath and North East Somerset, Bath and North East Somerset 16.76271
Dumfries and Galloway, Dumfries and Galloway 18.19231
South Ribble, Lancashire 30.61017
Waltham Forest, London 41.97619
Wrexham, Wrexham 16.125
East Lothian, East Lothian 18.24242
Epping Forest, Essex 25.67164
East Hertfordshire, Hertfordshire 22.60256
West Berkshire, West Berkshire 17.6129
Rochford, Essex 20.02326
Watford, Hertfordshire 67.2
Milton Keynes, Milton Keynes 19.22892
Thanet, Kent 43.02439
Middlesbrough, Middlesbrough 52.83871
Midlothian, Midlothian 20.25882
St. Helens, St. Helens 12.21277
Chesterfield, Derbyshire 16
Barrow-in-Furness, Cumbria 126
Slough, Slough 13.54128
Cherwell, Oxfordshire 23.70313
Guildford, Surrey 17.08333
Brentwood, Essex 43.27778
Harrogate, North Yorkshire 20.5
Mid Sussex, West Sussex 14.44444
Dartford, Kent 25.26316
Harlow, Essex 13.92857
Copeland, Cumbria 12.69841
Halton, Halton 12.89256
Caerphilly, Caerphilly 16.52174
Swale, Kent 14.9697
North West Leicestershire, Leicestershire 18.26582
Lancaster, Lancashire 22.45455
Vale of White Horse, Oxfordshire 13.71134
Stroud, Gloucestershire 28.88
Richmond-upon-Thames, London 54.07692
Stockton-on-Tees, Stockton-on-Tees 11.28125
Kettering, Northamptonshire 31.24444
Warwick, Warwickshire 22.7193
Rushcliffe, Nottinghamshire 25.97872
Test Valley, Hampshire 31.11364
Pembrokeshire, Pembrokeshire 18.75342
West Dunbartonshire, West Dunbartonshire 12.58763
Tewkesbury, Gloucestershire 19.42857
Horsham, West Sussex 20.13559
West Lancashire, Lancashire 12.26804
Rushmoor, Hampshire 18.62903
Maidstone, Kent 55
South Tyneside, South Tyneside 13.83721
Darlington, Darlington 20.51724
Chorley, Lancashire 17.23881
Erewash, Derbyshire 15
Newark and Sherwood, Nottinghamshire 18.75862
Wychavon, Worcestershire 17.26154
West Oxfordshire, Oxfordshire 13.94872
Hartlepool, Hartlepool 19.01695
Moray, Moray 17.85246
Waveney, Suffolk 16.7619
Mansfield, Nottinghamshire 92.4
Harrow, London 9.990826
East Lindsey, Lincolnshire 10.53191
Weymouth and Portland, Dorset 16.81356
South Kesteven, Lincolnshire 19.45098
Winchester, Hampshire 10.43478
Newcastle-under-Lyme, Staffordshire 11.67059
Tendring, Essex 23.61905
Manchester, England 10.79518
Cotswold, Gloucestershire 28.44444
Fareham, Hampshire 96
Gwynedd, Gwynedd 16
Isle of Wight, Isle of Wight 10.9011
Chichester, West Sussex 15.74603
South Norfolk, Norfolk 18.84314
Redditch, Worcestershire 13.53521
Wokingham, Wokingham 11.34146
Torbay, Torbay 9.434783
East Dunbartonshire, East Dunbartonshire 11.77215
Sheffield, England 7.241379
Reigate and Banstead, Surrey 12.27273
Poole, Poole 9.868421
North East Lincolnshire, North East Lincolnshire 14.03226
The Vale of Glamorgan, The Vale of Glamorgan 13.18182
Bracknell Forest, Bracknell Forest 81
Gedling, Nottinghamshire 12
Braintree, Essex 11.15385
Breckland, Norfolk 11.11111
Denbighshire, Denbighshire 11.57143
Arun, West Sussex 12.79412
Carlisle, Cumbria 16.8
Babergh, Suffolk 52.5
Monmouthshire, Monmouthshire 20.3
Tonbridge and Malling, Kent 13.76271
South Derbyshire, Derbyshire 17.52083
Woking, Surrey 12.88889
South Oxfordshire, Oxfordshire 12.18841
Broxtowe, Nottinghamshire 9.123596
Elmbridge, Surrey 15.97959
Londres, Inglaterra 9.205479
West Dorset, Dorset 24.26667
Merthyr Tydfil, Merthyr Tydfil 17.18182
Spelthorne, Surrey 23.625
Tamworth, Staffordshire 17.18182
Waverley, Surrey 6.933333
Tunbridge Wells, Kent 7.865169
Havant, Hampshire 10.8
Eden, Cumbria 26.92308
Ashfield, Nottinghamshire 30.24
Lichfield, Staffordshire 13.28814
Staffordshire Moorlands, Staffordshire 11.78182
Stirling, Stirling 33.13636
Stevenage, Hertfordshire 21.27273
Conwy, Conwy 16.07143
Harborough, Leicestershire 10.98305
Hinckley and Bosworth, Leicestershire 21.6
Fylde, Lancashire 6.815534
Boston, Lincolnshire 9
Great Yarmouth, Norfolk 11.08929
Wyre, Lancashire 30.58824
Stafford, Staffordshire 19.69697
South Holland, Lincolnshire 14.13043
North East Derbyshire, Derbyshire 16.25
Windsor and Maidenhead, Windsor and Maidenhead 9.388889
North Kesteven, Lincolnshire 7.386364
Worthing, West Sussex 12.73469
The Scottish Borders, The Scottish Borders 10.31746
Wyre Forest, Worcestershire 10.4
Hart, Hampshire 13
Hyndburn, Lancashire 17.56757
Epsom and Ewell, Surrey 10.57627
Redcar and Cleveland, Redcar and Cleveland 9.328358
Scarborough, North Yorkshire 5.913978
Taunton Deane, Somerset 10.45455
Gosport, Hampshire 13.95349
Amber Valley, Derbyshire 10.08772
Burnley, Lancashire 28.57143
Derry, Derry 14.88095
Melton, Leicestershire 11.70732
Three Rivers, Hertfordshire 8.492308
Selby, North Yorkshire 16.72727
Sedgemoor, Somerset 13.2
South Bucks, Buckinghamshire 16.72727
Broxbourne, Hertfordshire 8.238806
Fenland, Cambridgeshire 12
High Peak, Derbyshire 66
Bolsover, Derbyshire 12.25532
Birmingham, England 27.6
Powys, Powys 8.138462
Runnymede, Surrey 14.2973
Teignbridge, Devon 13.67568
Rugby, Warwickshire 11.25532
Oadby and Wigston, Leicestershire 16.32258
Mendip, Somerset 9.921569
South Northamptonshire, Northamptonshire 9.921569
Craigavon, Craigavon 11
Forest Heath, Suffolk 105.8
Mid Suffolk, Suffolk 12.73684
Suffolk Coastal, Suffolk 8.20339
South Staffordshire, Staffordshire 10.04348
Lisburn, Lisburn 24.2
Bradford, England 14
Corby, Northamptonshire 6.540541
Cannock Chase, Staffordshire 5.372093
North Warwickshire, Warwickshire 5.815385
Purbeck, Dorset 17.64
Torfaen, Torfaen 12.09091
Angus, Angus 8.647059
Allerdale, Cumbria 6.363636
Bromsgrove, Worcestershire 28.5
East Dorset, Dorset 12.6
Gravesham, Kent 22.16667
Newry and Mourne, Newry and Mourne 12.90323
North Down, North Down 6.8
Ashford, Kent 18.18182
Malvern Hills, Worcestershire 22.8
St. Edmundsbury, Suffolk 34.2
Pendle, Lancashire 34.2
Tandridge, Surrey 24.06667
Sevenoaks, Kent 14.44
South Lakeland, Cumbria 10.6875
Ribble Valley, Lancashire 8.216216
Surrey Heath, Surrey 6.333333
Daventry, Northamptonshire 12.03333
Castle Point, Essex 6.06383
Chiltern, Buckinghamshire 6
Dover, Kent 152
Forest of Dean, Gloucestershire 9.5
Stratford-on-Avon, Warwickshire 12.96
Isle of Anglesey, Isle of Anglesey 19.125
Ballymena, Ballymena 19.125
Inverclyde, Inverclyde 9
North Devon, Devon 11.08696
Mole Valley, Surrey 5.543478
North Norfolk, Norfolk 7.225
Craven, North Yorkshire 6.710526
East Renfrewshire, East Renfrewshire 9.444444
Castlereagh, Castlereagh 7.555556
Clackmannanshire, Clackmannanshire 7.771429
Antrim, Antrim 255
Omagh, Omagh 8
Rossendale, Lancashire 4.8
United Kingdom 3.878788
South Hams, Devon 4.869565
Ceredigion, Ceredigion 5.454545
East Devon, Devon 6.564103
Coleraine, Coleraine 5.333333

It should be noted that these locations are what was registered with Twitter. So, ‘Westminister’ is a separate place to Twitters eyes than ‘London’, while ‘UK’ is basically anyone where Twitter couldn’t narrow it down further. In some towns, being in the town centre may count as being in that place, while being further out in a suburb will make you show as being in the county instead. We’ve also filtered any place with less than 15 tweets. (Before we placed that filter on the most unromantic place in Britain was Cheltenham Starbucks, which sounded reasonable until we noticed that one of the most romantic was apparently a Tesco Metro in East London)